Introducing: KMJ LIVE TV - How it Works

Introducing: KMJ LIVE TV - How it Works

Posted by Kate McHale Jensen on

Shopping KMJ just keeps getting better—and more fun. You’ve seen us evolve from Secret Stash to Swoon Reels, and now we’re thrilled to launch KMJ Live TV, our new way to shop one-of-a-kind drops with more style, more details, and more you time.

We heard your feedback loud and clear: You want more ways to see the styles, understand the fits, and fall in love in real time. That’s exactly what KMJ Live TV is all about—making your shopping experience even more interactive, informative, and, of course, fabulous.

Here’s how it works:

  • Wednesdays at 3pm (ET): Kate goes live on Instagram to walk you through our classic drops. She’ll try them on, talk about the fit, and show you how she styles each one. Think: your personal KMJ stylist, live.

  • Fridays at 1pm (ET): Get ready for one-of-a-kind drops. Think of this like a live, interactive Swoon Reel. Kate will show each unique piece up-close, sharing all the juicy details—colors, textures, styling ideas, and more.

  • Friday drops will go live on the site 30 minutes after the Instagram Live. That gives you time to take notes, pick your faves, and get ready to shop! These styles are one-of-one and go fast. Each piece is handpicked and reworked into a shirt that’s just as unique as you are.

Don’t worry—we’ll be posting, emailing, and texting to keep you in the loop. KMJ Live TV is here to make sure you never miss a drop, a moment, or your next favorite shirt.

See you on Live!
The KMJ Team

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